A staid photograph with a wide angled lens is no longer adequate for marketing and selling your house. The quality and use of images can be crucial in making your offer stand out from other vendors.
Use Great Images to Market Your House
- If a picture tells a thousand words (and with houses you can be talking hundreds of thousands) it makes sense for them to be top quality pictures.
- Make pictures that tell the emotional story; desirable neighborhood, family space, clean, well maintained, spacious and appropriate.
- Consider 360º and short video clips on a web site. Offer links to Google Earth and Google Streeview.
- Use photographs that will entice the buyer to want to see more of the home in person.
Images that can Damage your Sale
- Pictures that are gloomy and too dark with curtains closed.
- Photos turned sideways or distorted.
- Photos of untidy and cluttered rooms or with pets.
- Uncropped photos showing unnecessary or undesirable features. (But do not airbrush out the truth).
- Not using enough photos, or uploading only one unflattering photo of the front of the house.
Images should not give the buyer a reason to cross the home off their list.
Read other aspects of selling your house in a difficult market.
