How can you sell your house in a tough market. If your house is very similar to others available at the same time you need to consider some form of incentive.
Start by making it easy for potential buyers
- Be very flexible as to when you will show visitors around.
- Print out a short history of the house adding comments about the good times and reasons you bought it in the first place.
- Have lots of photos and specification details so viewers can give them to friends and relatives.
- Be prepared for price negotiations. Have a plan in mind and keep your powder dry for the right time.
Offer Tangible Incentives
- Watch the cost and structure it into your pricing.
- Paying stamp duty or a contribution to legal fees may be very welcome. (It may also be under appreciated by the buyer so beware)
- If you have strong links with intermediaries, lenders or lawyers use them to get both parties a good deal.
- Special rewards like a years insurance, club fees, weekend getaways or other incentives may help.
- Know what you are willing to leave in the way of furniture fixtures and white goods. Consider how the buyers will evaluate this offer.
Read about other strategies for selling your house in a difficult market
